Growing and retaining customer relationships is critical to long-term success. Yet industry reports estimate banks are losing customers at an average rate of 12.5% per year.
You only have a 5 to 20% probability of success of making a sale to a prospect. But you have a 20 to 40% probability of selling to a former customer, and a whopping 60 to 70% probability of upselling a current customer.
So why read this white paper? Because it makes sense to retain clients rather than search for new ones. And this can only be done if your company is customer centric.