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Curating Sales with Informatica Big Data Management | Video

Written by Posted by PDI Marketing Team | May 11, 2023 7:20:59 AM

Business Challenges:

  • DataSoft's in-ability to understand customer activity prohibits identifying potential leads
  • Limits DataSoft's sales organization to effectively up-sell and cross-sell to new customers
  • Limits the view of customers' interest in DataSoft's products

Technical Challenges:

  • Data fragmented across multiple sources silo-ing valuable insights
  • Support for a variety of data types, Adobe Analytics, SalesForce, Marketo
  • pScalability of current EDW to support new Marketing Analytics Platformp