Business Challenges:
- DataSoft's in-ability to understand customer activity prohibits identifying potential leads
- Limits DataSoft's sales organization to effectively up-sell and cross-sell to new customers
- Limits the view of customers' interest in DataSoft's products
Technical Challenges:
- Data fragmented across multiple sources silo-ing valuable insights
- Support for a variety of data types, Adobe Analytics, SalesForce, Marketo
- pScalability of current EDW to support new Marketing Analytics Platformp