Posted by PDI Marketing Team May 11, 2023 12:20:59 AM Business Challenges: DataSoft's in-ability to understand customer activity prohibits identifying potential leads Limits DataSoft's sales organization to effectively up-sell and cross-sell to new customers Limits the view of customers' interest in DataSoft's products Technical Challenges: Data fragmented across multiple sources silo-ing valuable insights Support for a variety of data types, Adobe Analytics, SalesForce, Marketo pScalability of current EDW to support new Marketing Analytics Platformp
