Con-way wanted a scalable and consistent data integration platform that could be leveraged across their entire business. This would create an effective business intelligence solution and improve operations.
Company Profile
Con-way Freight is a motor carrier headquartered in Ann Arbor, Michigan. Founded in 1983, Con-way Freight has become a global transportation leader with over twenty thousand employees.
Business Challenges
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To reach the desired level of transport operation sophistication, the coordination of sales, marketing, HR, and delivery tracking required more a precise movement of information
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To fulfill a strategic initiative that would allow managers to get highly-granular answers to nearly any question
Project Goals
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Empower drivers to up-sell & cross-sell services via hand-held marketing applications
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Give decision makers actionable insights by mining company data stored across multiple applications and databases
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Build a consistent, consolidated data architecture that is robust enough for multiple teams
Project Results
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Increased efficiency in cross-dock operations lowers operational expenditure
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Customer loyalty and margin expansion are increased
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Data integration development time is reduced by 20%
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Informatica PowerCenter & PowerExchange are implemented with a MicroStrategy BI Solution and Netezza data warehouse
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Hand-coded data integration is replaced with an automated data integration platform
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A scalable framework allows for consistent and efficient analytics, ensuring decision makers receive actionable enterprise data