Published: April 1, 2024

Con-way wanted a scalable and consistent data integration platform that could be leveraged across their entire business. This would create an effective business intelligence solution and improve operations.
Company Profile
Con-way Freight is a motor carrier headquartered in Ann Arbor, Michigan. Founded in 1983, Con-way Freight has become a global transportation leader with over twenty thousand employees.
Business Challenges
  • To reach the desired level of transport operation sophistication, the coordination of sales, marketing, HR, and delivery tracking required more a precise movement of information
  • To fulfill a strategic initiative that would allow managers to get highly-granular answers to nearly any question
Project Goals
  • Empower drivers to up-sell &  cross-sell services via hand-held marketing applications
  • Give decision makers actionable insights by mining company data stored across multiple applications and databases
  • Build a consistent, consolidated data architecture that is robust enough for multiple teams
Project Results
  • Increased efficiency in cross-dock operations lowers operational expenditure
  • Customer loyalty and margin expansion are increased
  • Data integration development time is reduced by 20%
  • Informatica PowerCenter & PowerExchange are implemented with a MicroStrategy BI Solution and Netezza data warehouse
  • Hand-coded data integration is replaced with an automated data integration platform
  • A  scalable framework allows for consistent and efficient analytics, ensuring decision makers receive actionable enterprise data