Whether you talk about “SaaS silos” or “multiple versions of the truth,” separate instances of Salesforce—or any cloud application, for that matter—can result in an inconsistent and often incomplete picture of interactions with customers. This can mean missing potential cross-sell or upsell opportunities or duplicating efforts when attempting to sell to or service the same customer.
This white paper provides an overview of the different approaches to addressing the multi-org challenge posed by Salesforce, as well as a discussion of how the Informatica Cloud® master data management (MDM) solution can maximize end-user adoption and return on investment.
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