Before business owners began using direct mail, companies thrived on word of mouth. Providing superior service and asking customers to "Tell your friends!" was the best way to get new business.
Flash forward to the modern era of communication, and individuals are tired of receiving ad after ad. Companies have realized this, and are searching for a medium that give customers information without intruding on their everyday lives.
This buyer's guide focuses on one of the simplest forms of modern communication: the text message. More people use SMS than any other form of written communication EVER. So let's harness this power to improve customer satisfaction and increase sales.
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