The good news is, we have a plethora of channels to engage and interact with our customers. The not so great news? We have to find a way to maintain brand consistency across all channels in order to protect our message from fragmentation.
According to Forrester Research, only 29% of U.S. e-commerce managers say their company has the ability to create a consistent, cross-channel experience. If this is you, this white paper will serve as a framework to achieve multichannel marketing success in your organization.
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