If you want the kind of data that gives you great business insight, you’ll need more than a robust IT plan. To activate a data analytics initiative successfully, you’ll need a data management architecture with buy-in from the right people.
New projects are often viewed with suspicion: they’re seen as science projects that don’t boost the bottom line.
This white paper will help you build a solid business case for an analytics enabling data management program that will win the executive sponsorship you need.
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