From the authors:
"This book is here to help you fix your own marketing and build a completely new kind of revenue-generation machine for your company, using a Data Lake to do it. If you follow our lead and apply the ideas in this book, your marketing will change forever. We promise. It’s the single most important opportunity facing every marketer. It’s also the most exciting and fulfilling (trust us, it’s a lot more fun discussing how much revenue an incremental marketing investment will deliver than defending the existing budget). We hope you’ll join us on this expedition."
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