If you use Salesforce to manage your customer data and sales pipeline, you believe in a powerful idea: that you’ll have better, more meaningful sales relationships if you build a central place where all customer and prospect data lives.
But that information is only useful if accurate. Unfortunately - and you probably know this all too well - a lot of the contact data in Salesforce systems is bad: inaccurate or outdated.
Clearly, this is a problem worth solving. And that's what this guide is all about.
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