A tool is only as good as the material it has to work with. Marketo is a great tool, but many companies' Marketo systems are full of inaccurate, outdated contact data. It's not anyone's fault; sometimes customers just don't provide the right information or change details without notifying you.
Bad contact data hurts sales and marketing ROI, frustrates customers, damages your reputation, and hurts the accuracy of analytics. So how do we fix this? Read this free white paper to find out.
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