With great hype comes great disillusionment. And in the case of big data, we’ve seen good advice and misinformation dished out in equal measure. Unfortunately, because this brave new world of infinite data is still so new, all the noise has left a lot of people confused.
This workbook aims to dispel that confusion.
It’s about bulletproofing your strategy and executing pragmatically. Whether you’re starting a localized, tactical initiative or planning a more foundational endeavor for the whole enterprise, this book will serve as a practical guide on your journey.
Let’s dive in.
