The myth that we use only 10 percent of our brains just won’t die. But what happens when we realize most companies only use a small percentage of their brains?
When the world exploded with data a few years back, organizations scrambled to make the most of shiny, new data sources. But they forgot that they’d already been storing – at significant expense – all sorts of valuable data about processes, employees, customers, and products.
This data lives in silos and legacy data stores across the enterprise. As a result, most companies are only using a fraction of the data they’ve already paid to collect and store. It’s a potential goldmine just waiting to be tapped.
This is the dark data opportunity.
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