Why do retailers need to worry about valid contact records? | eBook
This is a story of a sale…that turned into a horror story. Read on at your own risk.
3 Ways to Measure Address Quality | eBook
It's never fun to realize just how many customer addresses are inaccurate. And most companies don't...
Customer Data Strategies for Dummies
With great data, you can create the right offers at the right time for the right customers. When...
Verify Every Email, Phone Number, and Postal Address - Right Inside Marketo | eBook
A tool is only as good as the material it has to work with. Marketo is a great tool, but many...
Intelligent Master Data Management for Dummies
Master Data Management ties your systems and information together. It’s the single source of truth...
Accelerate Digital Transformation with Faster Master Data Management
Accelerate Digital Transformation with Faster Master Data Management
Seven Steps Closer to Intelligent Customer Engagement
Seven Steps Closer to Intelligent Customer Engagement
Dive into Multichannel Marketing | Whitepaper
The good news is, we have a plethora of channels to engage and interact with our customers. The not...
A CDO’s Guide to Customer Intelligence
Customer intelligence requires visibility into core master data, new data types, and inferred or...
Combine 2 Worlds of Big Data Strategies to Enhance Marketing Success | Whitepaper
For marketers, a career focused exclusively on either B2B or B2C marketing is quite common. Yet...