Resources | Data Quality and Governance (5)

Contact data is the lifeblood of your organization. The effect is has, whether good or bad, depends...

Who should be calling you a marketing genius? (Hint: It's not your boss.) The answer might surprise...

Your company has a plague of bad contact data. You know this. You know about all the money,...

This is a story of a sale…that turned into a horror story. Read on at your own risk.

It's never fun to realize just how many customer addresses are inaccurate. And most companies don't...

With great data, you can create the right offers at the right time for the right customers. When...

A tool is only as good as the material it has to work with. Marketo is a great tool, but many...

The good news is, we have a plethora of channels to engage and interact with our customers. The not...

For marketers, a career focused exclusively on either B2B or B2C marketing is quite common. Yet...

You can have the best marketing emails in the world, but it won't matter if you're emails are never...